Notes on design, motion and code
Practical notes from a working visual studio: branding, motion design, UX, web development, real costs, how to pick an agency and everything that happens when art, science and technology collide on a screen.

How much does a professional website cost in 2026?
Real price ranges for websites in 2026, broken down by project type, what each tier includes and where the traps hide in suspiciously cheap quotes.
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Branding vs visual identity (and why it matters)
Both terms get used interchangeably but mean different things. Knowing what your brand needs avoids misunderstandings with your agency and inflated quotes.
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How to pick a design agency in Madrid (and when to pick freelance)
Honest guide to telling serious agencies from ones selling smoke, what to ask in the first call, and why sometimes a freelance is a better choice than a big agency.
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The science of easing in motion design
A practical guide to easing in UI and motion design: what the most common curves communicate, what emotion they convey, what real-world movements they resemble and why even …
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UX patterns hiding behavioural science
The trick isn't to fool the user — it's to align with the way they already make decisions. A look at UX patterns that blend psychology with honest design.
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Three.js without the pain: a designer's guide
How to tackle your first 3D scene in the browser without getting lost in matrices or glsl. We start with the render loop and end with a spinning mango.
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Let's build something with personality.
It all starts with a conversation. Bring a brief, a reference, a half-baked idea — I'll take it from there.
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