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A walk through real ML, LLM and MLOps projects, each with the open-source code behind it.

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Tabular data modelling

Most business problems are tabular data.

Risk
Calibration
Cost

Most business problems are tabular data. Solid models to predict default, churn, demand or risk, with the evaluation a real decision needs.

Calibration, not just ranking

If you are going to make decisions with the probability, it has to be reliable. I calibrate the model and check it with the Brier score and the reliability curve, so that a 0.7 really means 70%.

The threshold matters more than the model

I pick the decision threshold that minimises the real business cost, not the default 0.5. That often changes the outcome more than changing the model.

Tools & technologies

Operating locations

Studio in Madrid

Based in Madrid, working remotely with brands, studios and agencies inside and outside Spain.

Madrid
Barcelona
Valencia
Sevilla
Bilbao
Málaga
Lisboa
Porto
París
Berlín
Londres
Roma

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Decision flow

Calibrated probabilities.

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Friction map

Cost-based threshold.

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Journey shape

Error analysis.

Work with JMWEB

Let's build something that reaches production.

It all starts with a conversation. Bring a dataset, a goal or a model that is stuck; I will take care of the rest.

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