Frequently asked questions
Anything visual. Brand identity, ads, campaigns, editorial illustration, art direction, web design, motion, packaging. If it has shape, colour and a message to land, it's in. I don't lock myself into a client type either: I've worked with small brands just starting out, with studios and agencies that need an extra pair of hands for a specific piece, and with bigger clients looking for a distinct voice on a campaign.
Both. I run full projects on my own when the scope allows, and I assemble a team when the project asks for other specialities — copy, photography, production, heavier development, specific motion. For studios and agencies I work well as an extra pair of hands: come in with a brief, propose direction, defend decisions and deliver without needing line-by-line oversight.
It depends on scope. A basic identity isn't the same as a full visual system, and a five-page site isn't the same as a piece with bespoke animation. I don't quote off the shelf because I don't deliver off-the-shelf work. What I always do: a free first call to understand the project, then a quote broken down by phases. Drop me a line with what you have in mind and I'll come back with a ballpark before we even get into details.
For simple identities, 2 to 4 weeks. For full systems or integrated campaigns, 4 to 8 weeks. For tailored web, 4 to 10 weeks depending on the degree of customisation. Timelines depend heavily on the client's feedback rhythm. The cleaner the communication, the shorter the timeline. Tell me how urgent it is and we'll see how to fit it.
Yes, no problem. Madrid is the base but a big chunk of the work happens remotely. I've worked with clients in different Spanish cities and abroad. For kick-off meetings or big presentations I prefer face-to-face if distance allows; the rest is video calls and shared files.
Whatever the project needs, in editable and final formats. For identity: brand guidelines, SVG/AI vectors, palette, typography, mockups. For campaign: final pieces per format + working originals. For web: code + access to the CMS if there is one. No files locked to a specific tool when it can be avoided. You walk away with everything.
Four phases, no mystery. 1. Brief and discovery — understand the brand, the audience, the references, what's off limits. 2. Exploration — two or three distinct visual routes, not variations on the same one. 3. Development — push the chosen route all the way to detail. 4. Delivery — final files + a closing session to walk through everything. There are feedback rounds in between, and I never go dark for weeks at a time.
Yes. Small projects done well are often the ones I enjoy the most: identity for a business just opening, a poster, an ad, a single editorial piece. The only thing I ask is solid confidence in the brief — if the client knows what they want to say, the size doesn't matter.
Those are my favourites. If you have a visual idea that doesn't fit a category — a piece for an event, an installation, a strange book, a site that has to feel different — write to me. The more creative freedom, the more interesting it gets.