Branding · Visual identity · Madrid
Branding and visual identity in Madrid
We design visual identities with their own voice for brands that don't want to look like anyone else. Logo, type system, colour palette, applications, brand guidelines and everything the brand needs to live coherently over time. From Madrid, for clients across Spain.
What we deliver in an identity
A full visual system, not just a logo. Includes: primary logo + variants, secondary mark if needed, colour palette with web + print codes, type system (display + text), iconography if the brand calls for it, application examples (stationery, social, packaging, web) and a clear, usable brand book.
New brand vs rebrand
The process changes. A new brand starts from the basic question: what do you want to communicate. A rebrand starts from a legacy — what works in the current one, what needs to go and what needs an update. Both paths require research before opening Figma.
How we work
1. Brief and discovery — interviews, references, audience, goals. 2. Strategy — defining personality, tone and key visual attributes. 3. Exploration — two clearly distinct visual routes (not variations of the same path). 4. Refinement — developing the chosen route in detail. 5. System and guidelines — everything documented so the client can use the brand without us.
Types of brand we work with
Restaurants, creative studios, independent fashion brands, early-stage startups, professionals who want their own identity (architects, lawyers, doctors), cultural projects. We don't filter by sector — we filter by creative fit. If the client wants something generic and fast, we're not the right choice.
Defining (or redefining) your brand?
Write to me with the idea, even half-formed. I reply within 24 hours and, if it makes sense, suggest a free call to discuss direction and scope.
Start a projectFAQ
How much does full branding cost?
A basic identity (logo + palette + type + light guidelines) starts around €1,800. A full visual system with applications, packaging and developed guidelines sits between €3,500 and €7,000. More complex brands (multiple divisions, sub-brands, custom iconography) go above €8,000. Free first call to scope it.
How long does identity design take?
A basic identity, 3 to 5 weeks. A full system, 6 to 10 weeks. Time depends heavily on feedback rounds. I always work with two clearly distinct visual routes in the first delivery so we don't waste time iterating something that doesn't land.
Do you only do logos or also applications?
Both, and they usually go together. A standalone logo has limited value without a supporting system (type, colour, hierarchy, usage examples). Standalone logos are possible, but I always recommend closing at least a minimum system.
Do you work with brands that already exist and want to update?
Yes, rebrandings are a big part of the work. The process differs: it starts with an audit of the current brand (what works, what confuses, what feels dated) before designing. Sometimes a rebrand is just a refresh; sometimes everything goes.
Do you also register the trademark?
No, that's handled by a lawyer or gestoría specialised in IP. We can recommend people if you need them, and the final delivery includes files in the formats the trademark office requests.
What if I already have a logo but need the rest?
No problem. We audit the existing logo and build the visual system around it — colour, type, hierarchy, applications. If the logo needs tweaks, we say so.