Graphic design · Madrid
Graphic design in Madrid
Graphic design studio in Madrid. Branding, art direction, illustration, packaging, editorial design, posters, campaigns. Any visual piece that needs personality and coherence. For small brands, agencies and studios that value craft over copy-paste.
What kind of graphic design we do
Branding (logos, visual systems, guidelines), art direction for campaigns, editorial design (magazines, books, dossiers), packaging, posters, brand-applied illustration, social and ad pieces. Disciplines contaminate each other — designing well in one format sharpens how you design in another.
Composition, typography, colour
Classic craft principles before trendy effects. A well-composed piece, with thoughtfully chosen typography and colour with a reason, ages better than any short-term trick. That doesn't mean being conservative — it means knowing when to break the rule.
Hand-made + digital
A big part of the work starts on paper: sketches, ideas, trial compositions. That manual phase is still present in everything I do, even when the result lives on a screen or in print. Sometimes process sketches are part of the final delivery.
How a project works
1. Brief — we understand piece, goal, context, timeline. 2. Exploration — two or three distinct visual routes. 3. Refinement — of the chosen route, down to the detail. 4. Delivery — final files in every needed format, with editable originals. Discards per round always included. I work with no surprises on the quote.
Got a visual piece in mind?
Tell me about the project in 3 lines. Doesn't matter if it's a full identity or a single poster. I reply within 24 hours with honest first feedback.
Start a projectFAQ
How much does a graphic design project cost?
Depends on type and scope. A simple editorial piece starts at €250–500. A basic identity, €1,800. A campaign with multiple pieces, from €1,500. Full packaging, from €1,200 per SKU. Every quote with a clear breakdown and no hidden extras.
Do you take small one-off projects?
Yes, small well-done projects are often the most enjoyable. A poster, an invitation, a single editorial piece. What matters is a clear brief: if you know what you want to communicate, the size of the project doesn't matter.
And long projects / retainers?
Also. For clients who need regular design (monthly launches, editorial content, ongoing campaigns) I offer retainers with predefined monthly hours. More cost-efficient than going piece by piece.
Do you work for agencies and studios?
Yes, a big part of the work is as a collaborator for other studios and agencies that need extra hands on a specific project. I work well as an extra pair of hands: come in with a brief, propose direction and deliver without line-by-line oversight.
What formats do you deliver?
Whatever's needed. Editables (AI, INDD, Figma) so your team can iterate. Finals (PDF, SVG, PNG, JPG depending on piece). Mockups if the piece has visible applications. For print, files come with correct marks and bleeds.
Do you work remotely or on-site?
Madrid is the base. Most communication runs via email/video calls and shared files. For kickoff meetings, big presentations or deep review sessions, I go on-site if we're in or near Madrid.