Tools & technologies
Experiential web
Some things shouldn't feel like websites.
Some things shouldn't feel like websites. Digital experiences built around immersion, rhythm and atmosphere — not just information.
Atmospheric design
Tone, noise, ambient sound, 3D lighting, subtle motion. The web can feel like a physical space — a museum, a film set, a dream — instead of a document.
Use cases
Campaign microsites, album launches, digital exhibitions, artist/gallery sites, premium brand showpieces.
Operating locations
Studio in Madrid
Based in Madrid, working remotely with brands, studios and agencies inside and outside Spain.
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Decision flow
Every experience is a series of small chained decisions. The job is to remove the ones that cost attention and reinforce the ones that build momentum.
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Friction map
Every pause, hesitation or dead end compounds. The goal is to clear those moments before they start weighing on the experience.
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Journey shape
A flow should feel guided, not forced — with the right amount of resistance in the right places.
Work with JMWEB
Let's build something with personality.
It all starts with a conversation. Bring a brief, a reference, a half-baked idea — I'll take it from there.
Start a projectNext projects:
PHOTOGRAPHYE-COMMERCEMOTION-DESIGNUX
Cumbres
Landing page + e-commerce for an alpine gear brand. Photo shoot on a real glacier, a 3D harness configurator, and a scrollytelling story about the first rope teams. Built with Next.js + Three.js so the kit can be seen, rotated and weighed.
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3DMOTION-DESIGNBRANDINGE-COMMERCE
Sweet Studio
Visual identity + e-commerce for a boutique patisserie. Product-by-product 3D renders in Blender, a pastel palette over a black background, and a checkout that dodges the usual friction in food DTC. A lot of care in the art direction.
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3DCREATIVE-CODINGMOTION-DESIGNUX
Prism Core
Brand concept for an on-chain trading platform. The holographic gem rotates in WebGL with real chromatic dispersion (genuine refraction indices, not faked) and the circuit ring reacts to the cursor. Three.js + custom GLSL shaders.
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PHOTOGRAPHYART-DIRECTIONMOTION-DESIGN
Pour Sessions
Art direction + photography for a studio that paints with ink and milk on canvas. Brand capsule with an editorial site, macro videos at 240 fps of every splash, and a print shop. Spoiler: it smelled better than it looks.
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3DMOTION-DESIGNUXUI
Pitch
Launch of a football boot collection with a broken CMYK palette. Cleat modelled and rendered in Cinema 4D + Redshift, a stadium environment with a procedural storm, and product pages that retint themselves to match the selected team.
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3DMOTION-DESIGNBRANDINGE-COMMERCE
Liquid Gold
Identity for a luxury cosmetics brand built around colloidal gold. Fluid renders in Houdini, heavy splash simulations and a minimal site that lets the work breathe. Each stone/liquid pair supports one note of the fragrance.
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MOTION-DESIGNUXUIILLUSTRATION
Neo-Kyoto
A fictional weather app for a cyberpunk retrospective piece. Each city generates its own animated poster with a neon palette, procedural rain and geometric type. Designed in Figma, rendered in WebGL.
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CREATIVE-CODING3DGENERATIVEMOTION-DESIGN
Yggdrasil
Generative visualisation of a neural tree: each branch is a synaptic connection calculated in real time. Interactive piece for an AI conference, with instancing in Three.js and particles that react to the room's ambient sound.
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