Tools & technologies
Motion design & animation
Motion is what makes something land.
Motion is what makes something land. I use motion to guide attention, control rhythm and give interfaces a sense of cadence.
Why motion matters
Motion decides how a product feels before anyone even reads the content. Used well, it communicates hierarchy, reinforces cause and effect and makes interfaces feel responsive and alive. Used badly, it distracts or irritates.
Interface animation & micro-interactions
Page transitions, scroll-driven motion, hover states with personality, indicators that react in real time. All carefully timed so the product feels intentional rather than decorated.
Scroll storytelling
Scroll choreography with GSAP ScrollTrigger, Lenis smooth scroll and CSS animation-timeline. Sequences that unfold at your pace and turn scrolling into a narrative tool.
Deliverables
Storyboards, Lottie/After Effects animations, animated prototypes, production-ready GSAP/CSS code and timing/easing documentation.
Operating locations
Studio in Madrid
Based in Madrid, working remotely with brands, studios and agencies inside and outside Spain.
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Decision flow
Every experience is a series of small chained decisions. The job is to remove the ones that cost attention and reinforce the ones that build momentum.
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Friction map
Every pause, hesitation or dead end compounds. The goal is to clear those moments before they start weighing on the experience.
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Journey shape
A flow should feel guided, not forced — with the right amount of resistance in the right places.
Work with JMWEB
Let's build something with personality.
It all starts with a conversation. Bring a brief, a reference, a half-baked idea — I'll take it from there.
Start a projectNext projects:
PHOTOGRAPHYE-COMMERCEMOTION-DESIGNUX
Cumbres
Landing page + e-commerce for an alpine gear brand. Photo shoot on a real glacier, a 3D harness configurator, and a scrollytelling story about the first rope teams. Built with Next.js + Three.js so the kit can be seen, rotated and weighed.
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3DMOTION-DESIGNBRANDINGE-COMMERCE
Sweet Studio
Visual identity + e-commerce for a boutique patisserie. Product-by-product 3D renders in Blender, a pastel palette over a black background, and a checkout that dodges the usual friction in food DTC. A lot of care in the art direction.
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3DCREATIVE-CODINGMOTION-DESIGNUX
Prism Core
Brand concept for an on-chain trading platform. The holographic gem rotates in WebGL with real chromatic dispersion (genuine refraction indices, not faked) and the circuit ring reacts to the cursor. Three.js + custom GLSL shaders.
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PHOTOGRAPHYART-DIRECTIONMOTION-DESIGN
Pour Sessions
Art direction + photography for a studio that paints with ink and milk on canvas. Brand capsule with an editorial site, macro videos at 240 fps of every splash, and a print shop. Spoiler: it smelled better than it looks.
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3DMOTION-DESIGNUXUI
Pitch
Launch of a football boot collection with a broken CMYK palette. Cleat modelled and rendered in Cinema 4D + Redshift, a stadium environment with a procedural storm, and product pages that retint themselves to match the selected team.
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3DMOTION-DESIGNBRANDINGE-COMMERCE
Liquid Gold
Identity for a luxury cosmetics brand built around colloidal gold. Fluid renders in Houdini, heavy splash simulations and a minimal site that lets the work breathe. Each stone/liquid pair supports one note of the fragrance.
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MOTION-DESIGNUXUIILLUSTRATION
Neo-Kyoto
A fictional weather app for a cyberpunk retrospective piece. Each city generates its own animated poster with a neon palette, procedural rain and geometric type. Designed in Figma, rendered in WebGL.
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CREATIVE-CODING3DGENERATIVEMOTION-DESIGN
Yggdrasil
Generative visualisation of a neural tree: each branch is a synaptic connection calculated in real time. Interactive piece for an AI conference, with instancing in Three.js and particles that react to the room's ambient sound.
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